Bowei Chen is a Senior Lecturer (Associate Professor) in Marketing Analytics and Data Science at the Adam Smith Business School of University of Glasgow. He received a PhD in Computer Science from University College London and has broad research interests related to the applications of probabilistic modeling and machine learning in business, with special focuses on marketing and finance. Previously, he was a Lecturer (Assistant Professor) in the School of Computer Science at University of Lincoln and has also worked at/research visited Copenhagen Business School, Trinity College Dublin, University College London, Aarhus University, Université de Technologie de Belfort-Montbéliard, University of Bath, National University of Singapore, and Microsoft Research Cambridge.