This course is about understanding the role that variability plays in drawing conclusions based on data. The course develops the crucial understanding of variability through its focus on the data analysis process. Data analysis is a process that begins with careful planning, followed by data collection, data description using graphical and numerical summaries, data analysis, and finally interpretation of the results.

At the end of this course, students will:
  • Have in-depth knowledge of modern theories regarding the specific elements of business administration in correlation with information technology trends.
  • Be able to make detailed research of business idea generation and implementation methodologies in the context of business digitalization.